Precedence is joining Sia, a next-generation, global management consulting group, marking an important new chapter for its team and clients.
Founded in 2010 and backed by a team of 50 consultants, Precedence is specialized in four core areas: Process Consulting, Technology Consulting, Data & AI, and People Change. With a future-facing mindset, Precedence has fully embraced the shift toward artificial intelligence and brings a proven track record in AI literacy and AI-driven organizational design.
Since 2020, Precedence has partnered with Gate Invest, which has been a key accelerator of its development. With their support, Precedence has strengthened and expanded the organization and sharpened its value proposition.
With 3,000 consultants and a presence in 48 locations in 19 countries, Sia is continuing its ambitious acquisition strategy in 2025. At the end of 2024, Blackstone’s, the world’s largest alternative asset manager, entered the company’s capital through a strategic minority investment of €250 million. Sia has been an early mover to embrace AI and digital, now bringing together 400 data & AI experts. The firm serves over 1,000 large organizations, driving global business transformation and combining three core capabilities: Data & AI, Creative & Marketing Experience, and Cybersecurity & Resilience.
The two combined teams reach the milestone of 100 consultants in the Netherlands and 200 across the Benelux region. Leveraging Precedence’s network, this move paves the way for Sia’s potential organic growth across Germany and the Nordic countries.
As part of this operation, Roy Goverde and Mark Cloesmeijer, Precedence’s founders, will join Sia as Partners.
“This acquisition is part of the acceleration of our external growth strategy, in line with the support provided by Blackstone in recent months,” said Matthieu Courtecuisse, CEO of Sia. “We aim to establish Sia as a leading player in data and AI, and we found in the Precedence teams that same conviction: that innovation is a powerful driver of meaningful change.”
“This operation will significantly strengthen our presence in the Dutch market. By integrating Precedence, we will build deeper board-level intimacy with our clients, helping them tackle complex transformations with even greater agility and trust,” states Jean Trzcinski, Sia Managing Partner for the Benelux region. “The Netherlands has long been a strategic hub for innovation and international business, and we are excited to expand our local footprint to better serve our clients and attract top talent.”
“In Sia, we have found an international partner with whom we can further realize our vision for the future, in which AI, data, and people are central.” added Roy Goverde and Mark Cloesmeijer, Precedence’s founders. “Sia’s extended capabilities will enable us to support our clients even more comprehensively in their transformation efforts. We are entering this next chapter with great enthusiasm, and we are excited about what we can build together.”
About Sia
Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.
Visit our website and follow us on LinkedIn @Sia
About Precedence
Precedence supports organizations in shaping their digital and data-driven business processes. Its services focus on four core areas: Process Consulting, Technology Consulting, Data & AI, and People Change. From its offices in Maastricht and Utrecht, the dedicated team works on delivering tangible, sustainable results for clients in sectors such as Telecom & Tech, Life Sciences, Financial & Insurance Services, and Manufacturing.
