About CogniCus
CogniCus designs and delivers insight driven personalised customer journeys that drive enhanced commercial value and increase satisfaction. Our philosophy is always to work in a manner that best suits the requirements & objectives of the client.
Expert areas
Customer &
Capability Strategy
- CVM Strategy, KPI definition and road mapping
- CVM Maturity assessment – Best practice framework, benchmarking across organisation, capabilities (technology & data), process & programs
- CVM Opportunity assessment – Business casing / investment development, governance, process & organisational transformation
Technical
integration
- Marketing Automation framework & architecture – Business requirements, design, integration, build, customisation & operation
- Applications – Real-time decisioning, campaign management, analysis/reporting, channels
- Programme and project management
Multi-channels
campaigns
- Customer contact strategy and life-cycle management (acquisition, welcome, grow, retention) design & implementation
- Decisioning, contextual & digital marketing
- Channel integration & execution: i.e. Call-centre, retail, SMS, email, USSD, web, app, Salesforce automation tool
Analysis, Insight & Knowledge
-
Customer base management dashboard and KPI definition, development & operation
-
Customer segmentation & customer profiling
-
Modelling – Churn/inactivity, product propensity and Next Best Action
-
Commercial analytics – Migration planning, product profitability, acquisition & retention optimisation
Approach
Our philosophy is always to work in a manner that best suits the requirements & objectives of the client.
We have the depth of expertise and experience to successfully execute CVM value creation.
Our experience & expertise enables us to rapidly identify requirements & opportunities, overcome hurdles and transfer knowledge to client personnel to facilitate development and self sufficiency.
Our aim is always to achieve client engagement & commitment as early within a project cycle as possible, we do this by ‘embedding’ our consultants within the client environment.
This enables us to evangelise the benefits of the approach and quickly address any concerns or resistance that may develop.
Our approach typically utilises a framework that is designed to enable agile & rapid execution of projects (in parallel if needed).
CogniCus has an extensive portfolio of re-usable assets that are utilised within our proven process to ensure consistency, whilst enabling fast speed to value return and a cycle of continuous learning to drive improvement.
Values
Personal
Deeply understand your needs.
Visionary
Provide best practices and deep domain expertise.
Engaging
Actively driving knowledge transfer.
Trusted
Build long term relationships. Meet client objectives.
Pragmatic
Focus on viable, practical value driving solutions.